Ready Salted Frisbees. Mint E Boys.
I wouldn’t mind having the job of inventing
brand names for products in films and TV shows.
Strawberry Cartwheels. Cherry Bumbags.
The ones that sit at the back of scenes
in supermarkets or train station platforms
to make the fictional world seem richer.
Flat Chocos. Jelly Banjos. Cinnamon Bastards.
I would teach myself how to use design tools
so I could bring the packaging to life
with dreamy fonts and firework colours.
Coconut Rascals. Fudge Eggs. Lemon Danger.
Anything to prevent reality hitting our screens.

Carl Burkitt 2024